If you’re an entrepreneur, you probably realize the importance of content. In fact, you’ve probably noticed that content makes the online world go round. Without content, there would be some pretty blank looking websites.
Great content just makes sense for entrepreneurs because content drives:
Really, there is no other skill set or element that is more important to online success than quality content.
But while you’ve probably heard that ‘content is king’, the reality is that not every type of content is king. The real ruler of the online world is good, solid content!
The purpose of good, informative content is to grab a visitor’s attention and keep them focused on your message from the start of your sales funnel right through to the buy button. (Anything less and you’re simply driving business to your competition’s web pages.)
So, the question becomes how do you keep on delivering quality content to your audience day in and day out?
Content Repurposing is the Answer for Busy Entrepreneurs
What is content repurposing? Simply put, it’s the process of taking original content and transforming it into new content.
As we all know, the real work in content creation is…well…creating. Coming up with a new idea, a new angle or a new method, consistently. Then you have to translate that idea, angle or method into an easily digestible portion of content that will:
- Wow your visitors
- Grab and keep their attention
- Turn them from audience into paying customers
Sure, anyone can do this once in a while. The hard part is doing it on a regular basis. It can rapidly become a daunting task.
And this is where content repurposing comes to the rescue.
Content repurposing is the easy way to continually feed high-quality content to your audience without actually creating new content.
Think of content repurposing as the online equivalent of recycling. Instead of creating new content, you just renew and reuse older content.
Let’s face it, good ideas that engage your audience are not only hard to come by, they’re also eternal. So, when you have one, you should never waste it!
Instead, repurpose that idea, as well as the content derived from it, over and over again.
If it engaged your audience once, it will re-engage your audience the second time around or (and this is important) reach a new segment of your audience that you haven’t previously tapped into.
Sign up below to get a great example of repurposed content in the form of an infographic. Consider using something like this the next time you’re looking for a way to give your audience something worthwhile and valuable, without creating from scratch!
Let me know how you like the infographic, and if it was helpful to you, in the comments below. I’d love to see any creative repurposing you’ve been a part of, as well!