I get asked quite often from clients about setting up membership sites. There are some benefits to having a membership site, but if not done correctly, they can also be a nightmare to keep up.
Membership sites are a great way to create recurring income, but they can also be a lot of work to maintain. If you create an ongoing type membership, then you want to be sure you’re adding value to your subscribers every month. Before setting up a monthly membership, plan out how you will provide that value.
Most of the time, as new people join this membership, they start with Month 1 and work their way through each month.
Some memberships are set up that the new person gets all the content to date and then receives the same content as everyone else. This is true in a type of membership where you’re going to do live calls each month – that way everyone is on the same page.
You can have a membership that continues until the customer cancels, but you can also create a type of membership site that is a set amount of time — 12 months, for example. Then you’re only creating content and value for 12 months. At the end of the 12 months, then the recurring income stops. However, anyone who joins this program starts at Month 1 so you always have an income that comes in from it.
You can charge for your membership site by the month, but you can also do a yearly charge that saves your customers money.
And there’s still another thing you can do with membership sites…
It’s also a great way to just deliver content. For example, let’s say you have a 3-week course on creating a buzz on social media. It’s 3 modules that you want to drip to your customers once a week. You can use your membership site to, first of all, protect it so not just anyone can have access to it, but you can also use your email marketing system and membership site together to drip the content.
I use a membership site with my Infusionsoft training videos that I produced several years ago. People get access to all the videos right away, but they’re organized on my site so that you have to be logged in to view them. When logged in, you see a navigation that the public doesn’t see.
Using a membership site in conjunction with your ecommerce is also a time-saving (and money-saving) tool. You can connect these two and have membership access automatically revoked if the customer’s credit card fails for their monthly payment. Depending on the platforms you’re using, you can also allow your customers to update their credit cards in the membership portal.
If you’ve been thinking of starting a membership site, click here to schedule a call.