The Geometry of sales and referrals is different. Sales is a straight line of communication, referrals are a triangle.
Everything about what works for sales is the opposite of what works for referrals. The sales mantra is “You miss 100% of the sales you don’t ask for.” and that’s true. Turn it 180 and it becomes “You miss 100% of the referrals you ask for.” and that is also true.
Why asking for referrals ruins the relationship.
What to say to get referrals! (Hint: it’s all about the client.)
Wendy Kinney created Ready… Set… Go Make Money! networking methodology from her 10 years of living and breathing networking.
She is the founder of the Atlanta office of PowerCore, America’s most powerful business referral network. And since 1995, 72 PowerCore Teams have been established in the metro Atlanta Area, connecting more than 7,898 Members.
Wendy continues to guide Atlanta’s entrepreneurial community into the lucrative and exciting world of network and referral marketing. And she’s gone global, bringing her proven methods and innovative techniques for creating Ah-ha’s and shocks of recognition to corporate events around the world.