Today’s website content tip: No, an FAQ page is not necessary – unless you want your website to appeal to the search engines – and prospective clients!
There are a number of “must-have” items that the experts suggest for any website: Home page, About page, Services page, Contact page, etc. You might also see many website developers suggesting you add video to your site, as well as a blog page. One of the “may haves” among developers is an FAQ page, yet many website owners question the need for this feature, figuring they can answers questions in their video or blog.
On the one hand, it makes sense that you don’t want your website to “look like everyone else” in your niche (or even outside it). However, the reason so many websites are structured similarly, and offer similar types of content, is because that is what works best.
A good website design and development team has the experience you need to help you build a website that meets your needs and business goals, is attractive to the search engines, and appeals to your target audience. Adding an FAQ page does many of these things for you in a single location!
Improve Website Organic Search
Turns out, Google loves FAQ pages because they provide relevant content to help them, and the other search engines (wait, there are other search engines?), understand your business.
Remember, search engines exist to help searchers find information, which means websites that offer high-value content will be listed higher in the search results. In other words, you need to offer a lot of good content to get found and ranked well by Google. An FAQ page is a great tool for doing just that in an easy to find location, on a single page.
Improve Website User Navigation
It really can’t be said often enough that the internet is a very impersonal place; a difficult environment in which to do business because it is absolutely indifferent to your needs or potential for success.
With that in mind, it is very important that the information your provide has real value to your visitors, while helping to build your reputation as an expert in your niche. If you’re unable to do this, your chances of finding paying clients through your website will be minimal, at best.
But, if you can prove you know what you’re talking about – and that you have solutions to the pain points of potential clients – you’re more than halfway home!
By providing answers to frequently asked questions in an easy to find location and format, you will show visitors that you:
- Understand their needs
- Have solutions that work
- Build your reputation and increase visitor loyalty
These may be the three most important steps to overcoming the natural skepticism (and frequent cynicism) of those who shop for products and services online.
After all, nearly everyone with a website claims expertise in some area which makes it incredibly difficult for potential clients to evaluate the value of the offers they come across.
An FAQ page reinforces to those people that you know what you’re talking about and that you have the training and experience to help them. What more could you asked from a single page on your website?
If you’re feeling overwhelmed with the task of developing quality website content, or trying to design, launch, and maintain your new website, get in touch with the YOMT Team today.