After publishing our most recent post on Messaging and Content Marketing, it occurred to us that we may be taking something for granted about our audience. (Yep, we did it, even though we caution against that very thing right here, in this post.) How did we do that? Well, we took it for granted that all of you know the different types of copywriting that’s available, and which might benefit you.
Specialists dominate our economy, whether online or in the “real world”. There’s a reason for this and it’s pretty simple; it’s because we recognize that no one can be an expert at everything. For example, baseball pitchers can’t hit; quarterbacks can’t catch; public speaking coaches aren’t dieticians. And, more important for us today – none of them excel at copywriting.
So, when it comes to types of copywriting, there are several areas where copywriters will specialize. Some copywriters focus on website copy. Others spend their time creating landing pages and sales pages (and some of those go further, specializing in products over services, and vice versa). Some writers are great at creating emails and newsletters for you and some are great at writing blog posts for you.
Finally, there are the ghostwriters. These are specialists who can write “in your voice” and can speak to your audience in ways you simply can’t. They are excellent collaborators who can literally write a book for you. They can also generate high-value opt-in content on a variety of subjects that you can give away to build your email subscriber list.
Stop Wasting Mental Energy on Onerous Tasks
Did you know there is a cost to doing tasks that you struggle with, or simply hate to do? Besides the time wasted and the focus diverted from areas where you excel, there is a huge price to pay in mental energy!
Entrepreneurs and small business owners are often proud of their ability to multi-task; that is, to take on any challenge that affects their business at any time and deal with it effectively. But there’s a real cost to working this way, in both emotional and mental energy, as well as physically draining.
Why? Because, as explained in an article at PsychologyToday.com, “Apparently, the human brain is not designed to be able to do two or more things at once.” This is especially true if the tasks are difficult or dreaded.
Further, “Multitasking involves two distinct stages: one is goal shifting and the other is rule activation. Goal shifting consists of deciding to focus on another task than the one you are currently focused on. Rule activation consists of turning off the “rules” for one task and turning on the “rules” for another.”
What does all of this have to do with copywriting for your business?
If you find writing particularly difficult and taxing, you’re wasting mental energy that could better be used to – oh, maybe get more clients – or devote more time and energy to the ones you have?
Why Outsourcing Copywriting Makes Sense
It simply doesn’t make sense to spend so much time and energy on a task that you find burdensome. We’ve supported some great clients who simply stretch themselves too thin and wind up exhausted, physically, mentally, and emotionally. Too many of them get that way because they hate writing copy, emails, and lead magnets (opt-in content to build their list).
What does make sense is to stop wasting your valuable time and outsource that work to others who can do it faster and more effectively. And we can help!
At Your Online Marketing Team, we make content marketing and copywriting effective and easy. When you purchase one of our Copywriting Packages, our top-notch writers create custom content for your business with minimal effort on your part.Still have questions? We can help with that too. Just click here to schedule a complimentary consultation and get answers to your questions about the types of copywriting that are best for you.