Generating leads is not rocket science (unless you’re an astrophysicist with a website, of course). No, the truth is, you can attract potential clients or customers through holistic lead generation, which is a simple matter of being able to:
- Listen – to your target audience and they will tell you how to convert them.
- Educate – your audience on solutions to their pain points.
- Adapt – to the needs of a broad client base.
- Develop – services or products that meet specific needs.
We hope this can be seen as the beginning of a holistic approach to generating solid prospects for your business. What we mean by this is a fully integrated, well-conceived approach that addresses the needs of your target audience.
WTH is Holistic Lead Generation?
Yeah, we figured that would be the first question! LOL
By now, you’ve no doubt seen and heard the word holistic used in a variety of ways and applied to things that may make little sense. Yet, the approach is valid even in the terms we’re discussing today; this is, in a way that takes the parts of a process or approach and works them inexplicably into the whole.
Stated simply… Holistic means encompassing the whole of a thing, and not just the part(s).
For example, holistic medicine is characterized by the treatment of the whole person, taking into account mental and social factors, rather than just the symptoms of a disease.
Therefore, holistic lead generation targets prospective clients as a complete person; a real individual with real needs and wants that you can satisfy in unique ways. This requires that you not present them with platitudes and simplistic “solutions” to their pain points but, rather, offer practical answers to their most difficult questions and problems.
So, how do you use the L. E. A. D. approach?
Needless to say, this requires active listening on your part; a serious and conscious effort to grasp the most important issues your prospects face. You must then clarify and quantify the steps required to resolve their issues in a positive way. This is done through education, a goal-oriented approach to resolution.
A creative approach to finding solutions will be needed because, despite any commonality among prospects, they are all individuals and you will need to adapt to offer customized solutions. Finally, the need for individualized results will require that your programs evolve with every client, developing them over time based on theirs, and your own, experiences.
Easier Said Than Done?
Not to put too fine a point on it, but… Yep!
This is very likely where you are going to need help – with implementation. While we hope that all of the above is illuminating and helpful; frankly, it’s a bit abstract. We understand how it may leave you scratching your head and wondering how to use it to create more leads and conversions.
This type of holistic lead generation program is nothing new for us (as evidenced by our Home page). What is new though, is the L. E. A. D. approach we are developing as a way to help YOU create a more effective lead generation campaign. So, stay tuned for more, ‘cause it’s definitely coming!
Are you looking for more lead generation tips, email marketing ideas, help with your online marketing strategy, or other marketing ideas? Get in touch with the YOMT Team today.