Have you heard about Canada’s Anti-Spam Law (CASL) that goes into effect on July 1st? The law is part of Canada’s attempt to deter the most damaging and deceptive forms of spam like identity theft, phishing and spyware. Unlike CAN-SPAM, which accepts an opt-out model, CASL requires an opt-in model. This means you must have explicit permission from the recipient in order to send email marketing to anyone in Canada.
What does this mean for you? I’m not sure… There have been various discussions asking the following questions: [Read more…] about Have you heard the news?