Email marketing is important. But if you’re sending out emails and no one is opening them, then your email marketing is getting you nowhere. You have just a few seconds to grab someone’s attention and convince them to open your email.
So let’s look at how you can increase your open rates.
Your subject line holds a lot of clout in determining whether an email gets opened.
This is the first glimpse that your reader gets to your email, and oftentimes, it’s the difference between opening an email…or not. Remember…just a few seconds!
Today I’ll talk about the four types of subject lines. (Additional tips further down…) Depending on the purpose of your email will determine what type of subject line to use. [Read more…] about Get better email open rates