One of the first things we’ve talked about in the course is creating our client avatar. This is our ideal client, and it’s not just:
“I work with entrepreneurs…”
“I can help anybody who breathes…”
“I work with women entrepreneurs…”
“I work with brick and mortar businesses…”
You get the idea.
The fear is usually that if you narrow down WHO you work with, then other people won’t work with you and you’ll leave people out. That’s not the case at all!
Why is it so important to really, really nail down your client avatar? [Read more…] about Who do you work with?