You might be asking yourself: What’s the difference between Email Marketing 1.0 and Email Marketing 2.0? Or What’s so great about Email Marketing 2.0? Well, hopefully I can answer some of your questions here.
Email Marketing 1.0 (regular old email marketing) means that you’re sending the same email and the same message to everybody, no matter what. Email Marketing 2.0 is smarter and adapts your message accordingly, automatically.
Think of Email Marketing 1.0 as being a bad salesperson. He’s memorized the sales pitch and no matter what the prospect says, he doesn’t listen. He continues through his spiel because that’s all he knows. That’s how Email Marketing 1.0 works. You set up the autoresponders to send out an email to your prospect, maybe once a week, and no matter what they do (i.e., clicking on a link for more information about a particular product or service) the autoresponder continues on the same path. Deaf…not listening.
Email Marketing 2.0 is like a good salesperson who listens to his prospect, answers questions and communicates with the prospect. In the same example of the person who clicks on the link to go to a webpage to view more information about the XYZ service you’re offering, the Email Marketing 2.0 program recognizes that activity, stops the generic weekly autoresponder and then sends an email with — perhaps — a special promotion you’re offering on your XYZ service this week.
How impressive is that? And of course, it’s up to you what you want to send and when you want to send it. You set it up completely in your Email Marketing 2.0 program.
Now, there are some Email Marketing 1.0 programs that you can view reports and see who clicked a link, and you could manually change your email sequence. But there’s a lot of manual work involved in all that, and that all takes time. Infusionsoft offers completely automated Email Marketing 2.0. It’s a web-based solution for small businesses, combining Email Marketing, fully integrated CRM, marketing automation, and e-commerce. You can even use Infusionsoft to send out postcards, letters, faxes and voice messages.
It does take a little bit of time to set up these systems initially, but then it’s completely automated. If you’re feeling overwhelmed or not sure where to begin, I’d love the opportunity to discuss automating your email marketing utilizing Infusionsoft! As a virtual assistant, I have helped many clients implement their Infusionsoft. If you’d like to check out Infusionsoft, click here.