We’ve all heard the statistics when it comes to new leads: 80% of the conversions and sales go to only 10% of the businesses out there. Why? Because those businesses followed up consistently and repeatedly.
But making sales isn’t just about converting prospects. It’s also about staying in touch with your current and past clients.
As you know, I send out my ezine every two weeks. Do people open it? Do they read it? Do they click on the links? I look at the statistics and have an idea of what people are doing. Am I disappointed 100% of my subscribers don’t click through to read the rest of the article? You bet! In reality, I know that’s never going to happen — not even if I offered $200 for clicking a link. [Read more…] about The Importance of Follow Up