Have you ever wondered which subject line would get the most attention? Or, maybe you’ve wondered which email text would get the most clicks. If you’re an Infusionsoft user, in today’s article, I will explain how you can split test your emails to see which subject line, or which email itself gets the most opens, clicks, and opt-outs.
1. Create two separate emails, even if the only difference is the subject line. It might be something as simple as adding the person’s first name in the subject line.
2. Now what you’re going to do is create two separate follow up sequences. You’ll be adding one of the emails to each sequence. You’ll want to remember to set it to send “0 days after a person is added to the sequence.” If you select “immediate,” the opens, clicks, opt-outs, et cetera will not track.
For example, let’s say that you have an email entitled, “Which subject lines work?” and another entitled, “Does this subject line stink?” In addition to your two emails, create two follow up sequences. Call one follow up sequence “Which subject lines work 2/23/12,” and call the other sequence “Does this subject line stink 2/23/12.” You’ll add only the email called “Which subject lines work” in the “Which subject lines work 2/23/12” follow up sequence, and the email called “Does this subject line stink?” in the “Does this subject line stink 2/23/12” sequence. When you add the email, be sure to set it to send “0 days after a person is added to the sequence”, as outlined above. [Read more…] about Which Subject Lines Work Better?