Kill the Elevator Speech Now
Hosted by Jama Bryan
Strategic Business Building Podcast
Business people everywhere are taught they need an “elevator speech” just as much as we need a business card, a website, and air to breathe in order to be successful. But NO ONE likes to give those canned elevator speeches and NO ONE likes to hear them because they’re usually full of blah, blah, blah meaningless marketing drivel and feel so contrived and just yucky. Evidence shows even the most well-crafted and best-delivered elevator speeches don’t work to bring in new business. And they completely fall flat on establishing a new business relationship.
During this interview we can discuss:
- The 3 main reasons why the “elevator speech” doesn’t work anymore for business (if it ever did!).
- If not an “elevator speech” then what?
- The only 5 words listeners need to remember to never have to hear another elevator speech ever again.
- Short-cut the relationship building, and get to the know-like-and-trust part right away – without sounding canned or unnatural.
Our guest today is on a mission to help business owners and entrepreneurs create meaningful connections through effective communication. Felicia Slattery is a #1 bestselling author, an internationallyacclaimed speaker, and the creator of the trademarked Signature SpeechTM system.
She says the worst way to start a new business relationship is for one person to spit out a memorized marketing message to another unsuspecting person who happened to ask, “What do you do?” She works with experts, entrepreneurs, CEOs and celebrities around the world to help them write and deliver speeches that work and communicate with people on a human level.
To learn more about Felicia, visit her website at www.KillTheElevatorSpeech.com.
Follow Felicia on social media!
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