The old “elevator speech” doesn’t quite cut it anymore when you’re meeting potential clients and referral sources. Let’s face it, nobody really wants to hear a speech when they ask “What do you do?” What they do want is to make a connection. To see what you have in common. To know whether there’s a next step. And you can’t make that happen with a canned spiel. Even a clever one.
Discover how to talk about your work in a way that grabs their attention and makes them want to know more. That opens the door for an engagement or referral. That lets people know how you can help them. And why they need to know you better. When you have the right words, short conversations create long-lasting results.
Quick tips to help you stop stalling and start building your business with face-to-face conversations. The guide includes specific action steps that will make you more effective at networking meetings, holding a seminar to attract clients or speaking about your business. If you’ve been holding back, this is the nudge you need to get up and get your message out.
Entrepreneurs and professionals turn to Catherine Johns when they want to speak with power, presence and poise so they can have more impact and influence.
Catherine developed her own presence – and her way with words – as a radio news anchor, talk show host and savvy, sassy morning show side-chick. She carried on sparkling conversations with everyone from Barbara Bush to Bob-from-Berwyn – with listeners chiming in.
Now, as a professional speaker, Catherine engages her audiences as they discover how to have the short conversations that create long-lasting business results. They walk away with tangible results and have some fun in the process!