“How do I get more clients?”
Without a doubt this is the question we hear most often, not just from emerging online business owners, but even from veterans of the internet marketplace. Regardless of past success, client attraction remains an important element of your business, leading to increased referrals and long-term growth – as well as a steady revenue stream.
So, how can you become a client attraction magnet for your own business?
Attracting new clients requires two basic steps: creating or enhancing your brand; identifying and appealing to your target audience. Being recognized as an expert in your niche, one who can offer solutions is critical to your success.
However, it’s just as critical to understand the needs, wants, and desires of potential clients. In other words, HOW you present yourself is as important as WHAT you have to offer, while knowing WHO to target is as important as knowing WHY they will benefit from your services.
We’ll offer some ideas on brand building in a later post but, for now, let’s focus your attention on creating an ideal client profile, okay?
Identify Your Ideal Client
To become a client attraction guru for your online business, you have to be able to step into your ideal clients’ head. If you have a clear profile of who they are and what they need or want, you’ll be able to speak to them in a way that will make them WANT to work with you! You can repeat this process over and over again when creating new products or services. The result is marketing materials you can use in multiple ways.
To accomplish this, there are a number of questions you’ll need to answer:
- Who is your Ideal Client?
- What are their Pain Points?
- What are your Solutions?
- What do they need to Know/Learn/Do to find a Resolution?
- What is their Ultimate “Why” for Seeking your Help?
- What is their Ultimate Outcome?
- What will Success Look Like?
Ultimately, your goal is to answer the most basic question of all for them, “What’s in it for me?” If they can’t identify a benefit from working with you or from buying your product, they won’t.
When you’ve completed your Ideal Client Profile, develop one simple sentence to put it all together, what’s often called an “elevator statement”.
When you’ve finished, you’ll discover a stunning type of clarity around who you want to work with and what you can do for them!
Your elevator statement can then be used in multiple ways: in conversation with a potential client, in networking situations, as material for your home page – and as inspiration for blog posts, articles, newsletters, and list-building materials.
If you have more than one ideal client, work your way through this process again to create a new profile.
Once you’ve created your unique, identifiable brand and developed your ideal client profile, you can begin to generate content that enhances your identity and speaks directly to your target audience, enabling you to enhance client attraction to a new level.
What are your favorite client attraction tips? Have you put them into actual practice, or, have you been struggling to attract new clients? Share with me below!
Looking for more online marketing tips and ideas? Get in touch with the YOMT Team today.