There are some common reasons people report emails as spam.
- Length of time between emails. If you haven’t sent to your list in several months, chances are they’ve forgotten who you are.
- Change in sender. Did you change your email address or have emails coming from a different address? They don’t recognize you.
- Content is not what they expected. Set clear expectations of what they’re signing up for and what they will receive. In my instance, I have a Virtual Assistant company. My ezine includes business tips for entrepreneurs. I also co-founded a non-profit that does equine assisted therapy. If I started emailing my entrepreneurs about the therapy, they might not be too happy!
- Recipient didn’t ask for email. If you’ve purchased a list, then the recipient definitely did not ask to receive emails from you. Make sure you’re only emailing to people who WANT to hear from you.
Along with the above tips, there are a few more things you can do to alleviate the possibility of someone reporting you as spam. [Read more…] about Avoid This 4-Letter Word