List building is an important part of growing your business. If you have a good list, you have people who will fill your events, teleseminars and webinars. You have people to build relationships with (assuming that you regularly follow-up with them). However, you also want to make sure you build a quality list – people who are interested in and relevant to your market. You want people that when they’re ready to buy, you’re the first and only person they think of!
- Identify who your target market is and what challenges they face. Where do they hang out? Where are they more likely to spend money? If necessary, survey a select few who are your target market–like existing clients.
- Create a compelling, valuable free offer, such as a special report, a 3-part video series, a chapter from your book, or a cheat sheet. You need to have something exciting besides “sign up for my newsletter”. Make sure your copy shows the reader the benefits of getting your free offer.
- Have an opt-in box on your website where your target audience can give you their name and email address in exchange for your freebie. You’ll want to have the sign-up box where it’s visible when someone comes to your site, but you also should have a squeeze page specific just to your free offer.
- Your opt-in box and follow up emails should be done through an automated system like Infusionsoft, Aweber, or Mailchimp. If you don’t already have an account with one of them, get one. If you’d like to talk about Infusionsoft (my personal favorite), send me an email.