Which subject line works better? What day is the best day to send my ezine? What time should I send my ezine?

All three are common questions. So how do you decide?

The best way to decide is to conduct a series of tests to determine what your audience responds to in a favorable manner, these are called A/B Split Tests.

You can split your contacts into A group and B group and test subject lines, test days of the week to send your ezine, and the time of day to split your ezine. [Read more…] about How to A/B Split Test in Infusionsoft