When was the last time you looked at your website stats? Do you know how many visitors you’re getting each day? Do you know how many are coming in but leaving quickly?
If you’re not happy with what you see, you need to increase the numbers visiting and staying longer. Having people “hang around” can increase the numbers signing up for your free report or purchasing a product. After all, that’s why you have a website in the first place!
As humans in this day and age, our minds are racing endlessly. Check emails, find XYZ, feed the dogs, go to the grocery store, listen to that audio course I purchased last week, check Facebook, read that blog post I saw that was interesting… and the list goes on and on, right? Can I say we’re easily distracted?
Here are six tips to make your website a better experience for your visitors:
- Have one clear call to action on each page. Don’t give options. This will confuse your visitors and you’ve probably heard the saying: Confused minds don’t buy (or sign up). Let’s say you have two free offerings — don’t put it on the same page. I have my “Create More Time” ebook and my Infusionsoft training videos sneak peek. These are not on the same page. “Create More Time” appears on most pages, while the Infusionsoft sneak peek video sign up appears only on the page that references the training videos.
- Be consistent in your wording. If you’re calling your freebie a free report, then use that term consistently. Don’t call it a free report in one spot, an ebook in another, and a white paper somewhere else. This will confuse your visitors (and you know that saying)!
- Make your text interesting to scan. Have you ever visited a website and it’s text after text after text? What did you do? Depending on the page, I might scan it and read the highlights — you know, the headings, sub-headings, bolded items, and bulleted lists. Be sure to break up your copy with these enhancements.
- KISS — Keep it simple stupid. Declutter your website! While you want to provide as much information as you can, you also want it to be simple and easy. Get rid of unnecessary text. Nobody cares that you grew up in France. Stick to the relevant information about you and your product or services. And if you really want people to know you grew up in France, you can have a link to a story about your younger years.
- Make it easy for someone to contact you. Be sure to have your contact information somewhere on the site so people can find it. Maybe it’s a page called “Contact Us” or maybe it’s in the footer of your site. Multiple locations are good, too. Don’t make people search if they have questions and just want to call or email you.
- Add your social media links to your site. Social media is so much a part of our everyday world now. Make it easy for your visitors to connect with you on the social media platforms where they spend their time.
I’m sure I could go on and on, but I won’t!! When looking at your website, really examine it and make sure it’s written for the end user and not for you! And test, test, test. I can’t say this enough… Play with the wording, play with the layout and graphics and see what works best. There is no perfect design that works all the time! Don’t just set it up and forget about it.
And if you need help with your website, we have a team of website people that can help you! Click here to schedule a call.