3. Not keeping it simple. The more complex your process is, the more time and energy it will take to administer it. If you have to choose between keeping it simple or making it really cool, go with simple. Your referral program should be a money maker for you, not a resource swallower.
4. Not telling people about it. No one is going to go out of their way to take part in a program they don’t know about. Take every opportunity to let people know how they and their friends can benefit from your referral program.
5. Not paying attention to changes around you. If your customer profile is changing or your market is changing or the products and services your customers are demanding are changing, you need to be aware of that. Your referral program won’t rescue you from being behind the times in other areas of your business.
6. Not valuing referrals and treating them like gold. The highest compliment a customer can pay you is to refer a friend or family member to you. If they do and that friend has a bad experience, it reflects poorly on them. When someone sends an acquaintance your way, you need to go above and beyond to make sure that referral has a great experience. Not only will that make you look good, it’ll make the original customer look good, too.
As you can see, creating a strong referral program isn’t rocket science. In fact, the simpler your program is, the easier it is for you to administer and for your customers to understand.
But don’t be deceived by the simplicity; referrals are the lifeblood of any serious businessperson. Having customers who constantly feed quality leads your way is like having a sales force of hundreds of additional people – without having to pay them a salary or benefits!