Podcasting has been around for a few years, and it’s still a growing and popular mode of consuming content.  People can listen on their computers, phones, or tablets.  Think of a podcast as an internet radio show that’s available to stream online or download 24/7.

Even though there are a lot of podcasts out there (more than 300,000 at the end of 2015), as an entrepreneur, podcasting is still a great way to get out there and be heard by your prospects who, otherwise wouldn’t know who you are.

Today I’ll answer some of the commonly asked questions I get when it comes to starting your own podcast.

What should I talk about?

You want to talk about something that you’re passionate about, but is also relevant to your target audience.  For instance, I’m passionate about horses, but talking about horses doesn’t support my business.  In my podcast, Strategic Business Building, I interview other entrepreneurial experts and we talk about entrepreneurship and online marketing.

You also want your podcast to have a focus.  You want to have a unique angle that will resonate with your listeners and keep them coming back for more.

How long should my podcast be?

This is totally up to you.  I would say no more than an hour.  You do want your podcast to be something that people can easily consume.  My podcast is about 20 to 25 minutes.  I figure those are short and sweet and we get the content out to the listeners.

How often should I podcast?

Again, this is up to you.  But you do want to be consistent.  If you’re going to do weekly, let me tell you that is a tall order to fill!  I started out weekly and it quickly fizzled and now I do them every other week.  Whether you decide to do once a month, every other week or weekly, you just want to be consistent.

What equipment do I need?

You don’t need anything special to get started with podcasting.  I use a dependable conference line where my guests and I call in using the good ‘ole fashioned telephone.  I record the episodes through the conference line and then use a software program like Audacity to add my intro and outro music, edit anything during the recording that possibly needs to be removed and produce the mp3 file.

I then upload it to a program called Libsyn that feeds it into my iTunes account and my blog post.  I also use Libsyn to get stats on how many people have listened to each episode.

My final words of wisdom are to just get started.  Make a plan and stick to go it and go for it!! Don’t wait for everything to perfectly align.  Practice makes perfect.  When I go back and listen to my first podcast, it’s embarrassing but it’s out there. And, as I’ve practiced and done more, I’ve gotten better.

Click here to learn more about podcasting and get your “75 Secret Tips and Tricks from Famous Podcasters.”