I’m sure you’ve heard the “rule” that the more information you request on an opt-in form, the less likely someone is to fill out that form. But sometimes, you need more information! So how can you request the additional information without running people off? Here are some ideas.
Let’s say you want to collect a mailing address. Initially you offer a free report where someone gives you their name and email address — nothing new here. But then create a second form where you can say, “Oh, by the way, I’d love to send you this free DVD on living the life you want.” The second form then collects the mailing address and phone number.
Or maybe you want to find out more about them. So first form, again, just the name and email address for the free report. Second form, ask your qualifying questions. By using these questions, you can then target your follow-up emails more specifically.
But you don’t want people to have to fill out information they’ve already completed in the first form, so here’s a quick video to show you how to do a two-step webform and carryover information from Form 1 into Form 2.