Do you think you’re missing the boat with leads by not showing up more prominently on Google? Whether your goal is to generate more website leads for your services or demonstrate thought leadership online (or both!), understanding what it takes to get found is a critical skill for marketing and promoting your business in 2015.
- differentiate the need between foundational SEO and shiny-object-SEO
- understand that “more” traffic is not the goal
- get a better handle on what keywords you should prioritize
- understand why Google changes so frequently so that you’re not afraid to jump in
Understanding what keywords you truly want your site to rank for is critical. There is no need to guess what your target market is searching for or what keywords will help you achieve your website goals. Learn how to get started with DIY SEO with this free keyword research report.
Jenny Munn is an SEO Strategist who helps organizations get more leads from their website and integrate SEO into their marketing mix. She consults with in-house marketing managers, agencies, and small businesses. Jenny has taught SEO at WordCamp Atlanta, Digital Atlanta, Solo PR Summit, Business Marketing Association, Atlanta Tech Village, and various content marketing and social media organizations. Learn more at jennymunn.com.