People’s attention spans continue to decline and video provides a fast way to consume content. In addition, consumers are ever-increasingly on their phones and watching a video is much more pleasing to the eyes than trying to read a lot of text. It’s also a boost to your SEO.
According to a report by ReelSEO where they surveyed 600 respondents:
- 82% of the marketers confirmed that video marketing had a positive impact on their business
- 93% are using video in their campaigns
- 60% are using video for email marketing
- 84% are using video for website marketing
- 70% are optimizing video for search engines
- 70% of marketers will increase spending on video
With those stats, how can you not do video?
Video can even increase click-through rates in your emails. According to a Forrest Research analyst, click-through rates with videos increased as much as two to three times.
There are several different types of videos you can create to increase your engagement. Here are just a few ideas:
- About us videos
- Instructional/how-to videos
- Product demos
- Informational (this can be “talking head” or PowerPoint-type videos)
- Animated videos
- Creative, funny videos
- Testimonies (Watching someone giving you kudos makes a better impression than words)
You can shoot videos from your computer or with your cell phone. You can also hire videographers to shoot videos on-site or in their studio.
The choices you have for doing videos are really endless.
You might be thinking about how much trouble it is or how nervous you are. Those are just excuses! Take it from me, the more you do it, the more comfortable and better you will get. I think about the first video I shot a couple of years ago, and boy, was it nerve-racking and not good quality either. But I made the first step and did it and have come a long way since then!
The kind of video you’re shooting will depend on whether you want to host it on your site or on YouTube or have it available on both. YouTube is the second largest search engine, is owned by Google, and a large number of people visit YouTube when looking for information.
I have recognized the importance of having video and while I will continue to do written blog posts, I am also going to make the video version available to my subscribers. People consume information differently. For me, I’d rather read a blog post but for others, they’d rather watch a quick video.
So if you’re ready to get that video going and you’re concerned about the technical side of things – where to host it, how to get it on your website, how to get it on YouTube, be sure to click here to schedule a free consultation.