If you’re doing your e-mail marketing through Infusionsoft, and you have not customized your opt-out link, you could be losing subscribers unnecessarily.  There are two reasons to create your own opt-out link.  One is because someone may want to update their e-mail address. Second, someone may want to opt-out of your weekly promotion e-mail, but not opt-out of your monthly newsletter.

Infusionsoft’s default opt-out link allows for one thing:  unsubscribe from all e-mail marketing!  Ouch!

To avoid this problem, within the e-mail template, click on the open merge window.  Then select the links tab and click on “Create Update/Opt-Out”.  Then select the type from the dropdown menu.  Opt-out allows the subscriber to opt-out of all e-mail marketing or just the current sequence.  Update allows the subscriber to update their contact information only.  And opt-out and update allows the subscriber to do either of the previous options.

Type in your blurbs in the html and text versions (i.e., To unsubscribe or update your information, click here.).

Fill in the opt-out display information (i.e., Opt-out of our weekly promotions), as well as a description for that particular e-mail sequence (i.e., By clicking here you choose to no longer receive e-mails with our weekly promotions.).

You can also create actions associated with individual opt-outs.  For instance, you can change a tag or send them an e-mail that says, “We’re sorry to see you leave the weekly promotions e-mail.  If you’re interested in our monthly specials, click here.”  Or something along those lines.

The important thing is by customizing your opt-out links, you won’t be losing people unnecessarily.  And if you’re still not sure what to do or don’t have the time, as a Virtual Assistant, I help my clients set up and maintain their Infusionsoft account.  Please contact me for more information.