Have you ever had a product or program that was a success when you launched it? What a rush! What a great feeling to know you’re providing something that is needed, and people are benefiting from it.
On the other hand, have you ever launched a product or program that bombed? (wince) Yeah, not such a good feeling. Even though when you created it you believed it would be a hit, you came to the conclusion that people aren’t interested, it’s not good enough, or it’s priced too high. And then what did you do with it? Have you just let it sit, never to be shared again? Or did you put it back out there?
At the end of last year, I put a couple of items on eBay for the first time. They went through the bidding process and sold. Yay! But then I never received payment. I contacted the buyers a couple of times, no response, no payment.
A couple of weeks ago, I noticed the items still sitting on my office countertop, and I briefly thought, “I won’t put them back on eBay. That was a waste of time.” But then I quickly pushed the thought aside and re-listed them on eBay because I knew there were people out there who could benefit from them. This time both items went through the 7-day bidding process, sold, and payment was received (an even bigger payout than the original listing).
This got me to thinking about how many times we create a product or program and maybe it isn’t a success the first time around. We think it’s not what our market wants and we put it aside. Quite frankly, we might even be embarrassed by it. Time goes by and we completely forget about it until something jogs our memory (like this article).
What would happen if you pulled out that program or product and tried it again? Maybe give it a review to see if it needs any tweaking, revamp the sales page, and re-launch it. Perhaps the second time around it will be a huge success!
So now, what products or services have you offered in the past that aren’t doing anything for your prospects because they’re not out where the world can find them? It’s time to blow off the dust and bring them back to life.
Of course, if you want help brainstorming some new launch strategies, you and I should have a call.