Have you heard about Canada’s Anti-Spam Law (CASL) that goes into effect on July 1st? The law is part of Canada’s attempt to deter the most damaging and deceptive forms of spam like identity theft, phishing and spyware. Unlike CAN-SPAM, which accepts an opt-out model, CASL requires an opt-in model. This means you must have explicit permission from the recipient in order to send email marketing to anyone in Canada.
What does this mean for you? I’m not sure… There have been various discussions asking the following questions:
– Someone fills out a form and gives you their email address, isn’t that explicit consent?
– Will it affect those of us in the United States?
– Do we now have to require a double opt-in for everyone on our existing list and new subscribers?
What I do know is the penalties are high. You can be charged up to $10 million per violation. When the legislation goes live, the Canadian government can bring suit against violators. Starting in 2017, Canadian citizens will have the right to personally take legal action against you and your business if they feel they have been violated.
How can you protect yourself? Other than receiving double opt-ins, I don’t know the answer to that. But I do want to give you some resources that you can review to make a decision for your business on how to proceed.
First off, here’s where you can read the Canadian law.
Next, here are some companies and their view on the new law:
Ultimately, it is your decision on how you want to proceed with your existing contacts and your new ones. Do you want to take a chance? Or do you want to do some list clean up? If you decide to do some list clean up, Infusionsoft does have a free campaign that can be pushed into your application. Click here to see what it’s about and get it installed!