Many entrepreneurs struggle to attract the right clients and team members because they’re actions, products and services are out of alignment with their company’s purpose/mission. They either get so distracted by what everyone tells them they should be doing or they’ve simply forgot why they started their own business. This creates a subliminal disconnect that repels current and new clients, partners, etc. Knowing and communicating your purpose, mission or “why” makes it easier to make decisions and attract more business. It’s time to get in the game and put your purpose into play!
- If you’re burnt out, you might not be carrying out your mission
- Your purpose is the foundation of your business
- Vision is just as important as Mission, but they are slightly different
- People will not buy into you if they don’t understand your “why”
Free Gift: Putting Purpose Into Play Workbook (Value: $300 including 2 consulting calls with Gina Trimarco)
Putting Purpose Into Play Workbook – a workbook that leads you to finding the themes and patterns from your life experiences that have ultimately formed your purpose that you might not be aware of. In this workbook you’ll work your way through creating a Mission/Purpose Statement to align to your business.
Gina Trimarco, Chief Results Officer, knows how to pivot to profits from problems and find joy through the process. Her personal mantra: “See the opportunities in the obstacles and make the impossible possible.” Gina believes that performance pays and people need to be trained to perform on the stage of business to achieve results, but every stage needs a director with a vision and the ability to motivate others to be in the “show”.
With 20+ years of operations, marketing and sales experience in a variety of industries Gina has held a variety of positions including Marketing Director, Sales Director, PR Director, Publicist, Operations Manager, Media Buyer, Video Producer, Artistic Director, General Manager, President … and now Chief Results Officer, which is cooler than CEO in her opinion. From training and developing employees to analyzing a profit and loss statement she knows how to start and grow a business. One of her claims to fame is launching a business in a recession when others thought she was crazy to do so.
Her “street cred” is pretty darn good but what really sets her apart is her formal training in applied improv training for business. To succeed and profit in business you need to be able to improvise and function without a “script”. Your team needs to be adaptable on sales calls, during financial hard times, when confronted with challenging people. They need to quickly pivot to a better place and not let anyone see them sweat. Add one more item to this resume that she thinks is most important: being raised by an entrepreneurial father who made her work in flea markets as a kid to learn the value of negotiating, communicating with others and general hard work ethic.
Owner of Carolina Improv Company, the #1 Nightlife Attraction in Myrtle Beach according to TripAdvisor, Gina knows how to create customer engagement and experience both in B2C and B2B. Carolina Improv Company’s corporate training division spun off into Pivot10 Results, a training and consulting company that helps businesses shift from people problems to performance results through strategic planning and employee training.