Frequently Asked Questions
Unsure about hiring a marketing team? Here are some answers to most common questions…
When you hire a marketing team to work with you, you only pay for the time that is actually spent on your project. Outsourcing to a highly qualified and experienced marketing team eliminates the costs you would normally incur on things like employee benefits, payroll expenses, sick days etc…
The result of this savings means you get the best possible finished product at the best possible price!
Marketing strategists and virtual assistants work from their own offices, using their own equipment. We are responsible for upkeep and maintenance of that equipment and software. So, in essence, you have less overhead.
We are independent contractors. Therefore, you pay no employee taxes associated with hiring an employee.
Marketing strategists and virtual assistants work on an as-needed basis and charge only for actual time spent on a project. So you don’t pay for vacation time, sick time, coffee breaks, or water cooler gossip time.
You’re not limited to just one person or one geographical area. Your Online Marketing Team has a team of more than 25 experts with individual strengths to compliment the whole team.
Overall, hiring a marketing strategist has a cost-savings to you over hiring an employee. Keep in mind, an employee can cost 2 to 2-1/2 times their hourly rate!
A marketing team member:
- is more than just an assistant - they specialize in expertise areas including:
- Marketing strategy
- Web design and maintenance
- Graphic design
- Video production
- Social media strategy
- is an independent entrepreneur, so they understand and are experienced with the challenges of running your own business
- works as an independent contractor, so you only pay for time spent on your project
- works from their own office, so you don’t have to pay for space and equipment
- keeps their equipment and software up-to-date, so you don’t incur extra expense
- is ambitious and proactive, so that you don’t have to ‘manage’ them
- is interested in learning about your business, so you and your business succeed
- provides accurate, quality work, so you get it right – the first time
- provides confidentiality for clients, so you can trust their discretion
At Your Online Marketing Team we have a team of 25+ experts with different specialties and so we can offer you a very diverse list of services…. (You know, all those tasks that keep you from doing the things you love!)
- Administrative support
- Infusionsoft implementation and ongoing maintenance
- 1ShoppingCart implementation and ongoing maintenance
- Social Media profile setup, strategy and maintenance
- Website and blog design, setup and maintenance
- Event planning – actual or virtual
- Copy writing, editing and proofreading
- Desktop publishing
- Graphic design
- Strategy sessions
Every entrepreneur/business owner is at a different level in their business. Your business is unique from anyone else’s. Make a list of things you do throughout the day – maybe for the entire week. Now out of those tasks, how many of them are related to actually running your business and doing what you love -- and how many of them are related to marketing?
If you're spending nearly as much time (or more) marketing your business than actually running it, it's time to bring in support that specializes in efficient marketing so you can get back to doing what you love.
How do you go about finding the right fit? How do you know if you’re getting someone reliable? With literally thousands to choose from, how do you know you're not hiring some fly-by-night company? Just where do you start?
- Make a list of the tasks you want to delegate that might require someone who specializes in a certain areas — such as Search Engine Optimization, Social Media Marketing and Shopping Carts — or certain programs — such as Infusionsoft, 1ShoppingCart and Top Producer.
- Make a list of the qualities you want. Do you need someone who works late and/or weekends? Do you need someone with good phone skills? Of course you want someone who is honest and has a good work ethic.
- Ask for referrals. Check with your colleagues and other business associates to see if they have any experience with marketing strategists who they would recommend.
- Once you’ve got a list of possible candidates, start by looking at their website. Since a marketing strategist works virtually, having a website is a key part of the business. Does it look professional? Is it grammatically correct and free of typos? Does it contain testimonials? If not, don’t mark that one off the list immediately. That person may just not have testimonials on their site — either because they’ve never asked for them or their clients wish to not have their information on the website.
- When it's time to talk on the phone, here's a suggested list of questions:
- What led you to your career?
- What types of clients do you work with?
- What hours do you work?
- How do you organize your work when working with multiple clients?
- What do you enjoy doing?
- What do you dislike doing?
- How do you keep track of your time?
- How does your billing work?
- What types of payments do you accept?
- Do you have any references that I could contact?
Communication is an important piece when working with a marketing strategist — or when working with any subcontractor. While in some cases we do perform “miracles,” we are not mind readers. Important things to mention are:
- Specific elements of a project that are important to you
- Relevant facts
While marketing strategists can “run with a project,” things that you — as the client — feel are important need to be communicated.
Working hours are important to be aware of. If the hours are Monday through Friday, 9:00 am to 5:00 pm, for instance, and you send an email after hours, you should not expect a reply until the next business day. Sending an email Friday evening and asking for something to be done over the weekend is bad practice.
At times there truly may be an emergency that requires after hours or weekend work. If this is the case, be sure to follow up the email with a phone call and be prepared to possibly pay extra.
Deadline clarity is important. In normal situations we may allow for some padding when stating “I’d like this done by the 15th of the month.” But when you’re already in a “gotta have it now” situation, be very clear on what that deadline is.
You are invoiced only for the time spent on your projects. Your Online Marketing Team uses timers to track client’s time. Clients receive a weekly reporting of how many hours have been used so far in the month and how many hours are left. Payments are made on the 1st of the month for the upcoming month (i.e., hours are purchased in advance).
Payment options at Your Online Marketing Team include Visa, MasterCard, and American Express.