Infusionsoft has different email statuses:  single opt in, double opt in, non-marketable, opt out, and bounce to name a few…  But what do they mean and what’s their importance?

Most contacts that you import will be single opt ins.  If you’re importing from another program such as Aweber or Constant Contact and those contacts have double opted in through those programs, you can contact Infusionsoft about those contacts being double opt ins when you import them into Infusionsoft.

Single opt ins also occur if you have a webform or an order form that does not send a confirmation email with a double opt in link.  Now, double opt ins are great because it’s more “proof” that the person did actually opt in to receive your email marketing.

Non-marketable emails happen when you least expect it.  You go into a record, update the contact’s email address and hit save, then that email is considered non-marketable.  There’s another step you must take to ensure that person continues receiving your emails.  Click on the non-marketable status under the email address and explain the why and check that you have permission to send marketing emails.

Now are you wondering if you’ve got some folks with non-marketable emails?  No problem.  You can run a report by going into Reports à View All Reports à Email Status Search.  Choose non-marketable from the dropdown list and then go into each of those records and make them marketable!

Still not sure or have questions?  Just let me know!