For example, I have my bi-weekly main ezine called Solid Foundations, then I have my bi-weekly ezine for Infusionsoft Tips and Tricks (this one), and soon I will be having a weekly email that goes out in relation to my podcast.
So what would happen if you were receiving Solid Foundations, Infusionsoft Tips and Tricks and podcast reminder emails and decided you wanted to unsubscribe from the new podcast emails? By using the update/unsubscribe link at the bottom of the email, you only have two choices – update your email address or unsubscribe from all email marketing. Well, that’s not going to work, is it?
Wouldn’t it be nice if you had the option to update your email preferences (see just above my opt-out link at the bottom that says “Would you like to update your email preferences? Click here to do so.”)? Absolutely! So watch this video to learn how to create this option for YOUR subscribers, too!