You’ve heard this said about your email marketing list: The money is in the list. But is it true?
Think about these…
- What if you have a huuuuge email list, but you never email them?
- What if your list doesn’t open your emails?
- What if your list doesn’t buy from you?
If any of those factors are true, then the money really is NOT in the list – no matter how big your list! I was just talking with a client today who said she has a very small list, but they are all very intimate with her and responsive. She had recently participated in a telesummit with someone who has a very large list. But you know what? The list was unresponsive.
Now, it’s definitely important to have a list and do list building activities because it gives you a much farther reach than if you only had 10 or 15 people on your list. But it’s also important to have a foundation and nurture the people on your list.
You don’t want to just be collecting email addresses… You want to build an email list where you’re building a relationship, adding value and that you can then monetize. Make sense?
Here are five tips to maximize your new lead’s journey in your email marketing:
- What path do they travel once they subscribe to you? They should be getting value right away with the lead magnet you’re offering them. They should then be taken on a journey. You want to continue to add value and provide content, but you can also offer them a low-dollar product. This then leads to a product that costs several hundred dollars, which in turn leads to a much higher dollar product. This is your marketing funnel.
- Welcome your subscriber. Tell them what to expect over the next few days or weeks. Again, provide value by delivering content. Invite your new subscriber to follow you on social media and give those links.
- Segment your list and provide different journeys to your subscribers based on what they subscribed to. For example, if someone opted in for your lead magnet on the Top 5 Ways to Exercise at Your Desk, you would want the follow-up offerings and emails to build on that and not be something totally unrelated.
- After someone purchases, the journey doesn’t stop there. Make them feel welcome and provide them with the assets and communication they want. If you were making this purchase, what would you want?
- Let your emails show your personality. “Talk” to your readers the same way you would actually talk to them if you were on the phone or meeting for coffee. If your personality is a bit goofy, you can be goofy in your emails! Find your balance between being professional and having fun, if that’s your personality.
How do your funnels look? Do your prospects or clients go on a nice journey? Or is there some disconnect? Share with me below!