Do they only get one email? Or worse yet, do they hear crickets?
Your goal of getting people onto your list is more than likely to make money. That means you need to have a funnel in place to convert those who opt in for your free offer into paying and happy clients.
That’s where your funnel comes in.
We follow Digital Marketer’s The Machine. There are a lot of levels to the funnel, but today I’m going to talk about the Indoctrination Series and the Engagement Series…the first two steps in your follow-up.
When a brand new subscriber opts into your list, you want them to learn more about you. You also want them to get information on a service or product you may have for sale that directly relates to your free offer.
First, let’s talk about the Indoctrination Series. I like to call this the Welcome Series. This is just a couple of emails in which you provide content to your new subscriber. You want to put your best foot forward and provide value.
This is also where you can encourage your subscriber to connect with you on various social media channels and remind them to whitelist your email.
I could probably write an entire blog post on the Indoctrination Series, but I won’t!
Now let’s look at the Engagement Series. This is the sequence of emails that will 1) deliver the content requested and 2) offer your subscriber a “tripwire” product that then leads into your core offer.
You might be wondering if people are in the Indoctrination and Engagement Series at the same time. Yes, and it’s okay if they get two emails in one day.
For the Engagement Series you want to look at the products and services you offer. What is a reasonable low ticket product that is in alignment with the free offer? (This is your tripwire.) Then what is a higher ticket item that’s in alignment, as well?
Your Engagement Series should be a series of three to five emails in which you check in with your new subscriber and offer them more (your tripwire offer). Once they purchase the tripwire, your Engagement Series will stop and they will go into an Ascension Series (we won’t talk about that just yet).
Your tripwire offer is a simple, low-cost product. It’s something that costs between $7 and $20. It gives your new subscriber something more from you. As I said, your tripwire should be in alignment with the lead magnet they opted in for. For example, you don’t want your tripwire to be an ebook on garden care if your lead magnet is about roller skating (yes, I just had a flash back to the ‘80s).
Are you wondering how to organize all your products and services and start creating this foundation to your funnel? Then let’s schedule a time to talk.
But if you’ve got this nailed down, share your funnel with us below!