Does your content have purpose?
It does if it can:
- Grab your audience’s attention
- Keep them focused on your message
- Compel them to take specific action
Remember the Infographic I mentioned in an earlier post? (If you missed it, you can still get a copy of this little gem by clicking the link.) I explain more about creating one of your own below. It’s a great strategy for using content again, in a fresh new way.
We’ve talked about why repurposing content is such a smart marketing move. Now, let’s take a more in-depth look at 3 strategic solutions to give your old content NEW purpose.
A Slide Deck
A slide deck is the series of visuals you’ve probably seen on a screen behind a person when they are giving a talk. The visuals contain the important points of the message being delivered. Slide decks help to keep both the speaker and the audience on track during the presentation.
In the same way, a slide deck can work to present the salient points of your content to your audience.
To create a slide deck, use your basic outlining skills from back in grade school or high school. The words on the slides in a slide deck are nothing more than an outline of the main points of your content. If you already used sub headers to divide up your older content, you’re halfway home. Use a program like PowerPoint to create the slides themselves.
- One slide for each of your points
- An intro slide introducing the message
- An ending slide containing your contact information
When the slide deck is finished, you can upload it to a site like SlideShare. New audience members can access your deck from there and, if they like what they see, contact you for further information.
An Infographic
Infographics are one of the hottest ways to communicate information to your audience. They look good and people love them. Why? Well, people love getting their information in bite sized, tasty, and easy to digest chunks. Information is simply irresistible to an audience when it’s served up with graphics.
Remember, you already have the information from your outline used to create the slide deck.
The graphic portion of your infographic is easily obtainable using a free site like PicMonkey, which then allows you to combine your text with the graphics into one pretty package that your audience will love.
A Videographic
Once you have your infographic, it’s easy to take that same information and turn the infographic into a videographic. After all, a videographic is nothing more than an infographic that moves.
Once again, use PowerPoint to generate slides and an editing program, such as Camtasia, to turn it all into video format. You can even select royalty-free music from subscription or membership sites such as Audioblocks or Looperman and add a music track to make it even more interesting.
Post your completed videographic to your own website and watch your engagement rate take off! Nothing pushes an audience’s buttons like video, so if you haven’t been doing this – begin NOW. Graphical information definitely makes an impact on marketing efforts.
So there you have it! 3 strategic solutions for repurposing your content – without starting from scratch – all from one original source.
- Less Content Creation Time
- Less Content Creation Cost
- Multiple Content Formats
- Multiple Audiences
- More opportunities
With a little strategic planning you can use repurposed content to save yourself time that can be better invested elsewhere.
Speaking of making better use of your time, have you ever considered automating your business and marketing efforts with a tool like Infusionsoft? Why or why not?
