Business Building Tips Archives | Your Online Marketing Team

Stop Losing Sleep – Our Product Launch Template is Here!

November 11, 2019 by Jama Leave a Comment

Finally! You’ve been working forever to develop that hot new product and it’s ready to LAUNCH! At last!

But… But… But… What the heck do you do now? How do you make that shiny new product available to your target audience? What is the best way to ensure a successful product launch?

It’s OK. You don’t have to lose any more sleep over this. We have exactly what you need – a brand new product launch template – that outlines a step-by-step path to a great launch!

You see, we’ve worked on literally hundreds of launches for our clients over the years, not to mention launching our own products. So, we get it.

There are just so many things to think of and do, right?

Write a pile of promotional content
Create a bunch of videos about it
Put together ads for social media
Create an affiliate program so others can sell it for you
Find affiliates and help them manage their messaging
Create a SWIPE file of content for affiliates
Write a series of promotional emails (for days without end)
Manage your team to keep everything on schedule
Do all of this on top of your regular clients and workload
Try to eat and sleep!

It’s enough to make anyone cry.

Your Product Launch Solution is ONE Click Away!

We’ve put together a Product Launch Template that empowers you to launch your products and services – both large and small – on your terms, meeting your needs, and according to your timelines.

With this template, your launch will be:

On time
On schedule
On budget

Sound too good to be true? It’s NOT!

That’s the beauty of having the YOMT Team on your side. Our experience has enabled us to develop a comprehensive plug and play template that covers everything you could possibly need to launch your product successfully. Plus, it’ll work again and again, for all your future launches.

All you have to do is fill in your cart open date and the rest is done for you!

What could be easier?

And… Oh yeah… Did we mention it’s free to subscribers? YIKES!

So, click here to download our FREE Product Launch Template today!

(Oh, and you can thank us profusely later – after your launch!)

Still think you might need help with your product launch? We’re here to help so, get in touch with the YOMT Team today.

Online Marketing Tip – Why Your Business Website Must Be Mobile Friendly

November 7, 2019 by Jama Leave a Comment

If the key to real estate sales truly is location, location, location, then the key to online marketing is access, access, access. So, our online marketing tips for today is – your business website must be accessible to everyone – including the increasingly large numbers of those who use mobile devices to research and shop.

In addition to this critical factor, Google began using “mobile-friendliness” as a ranking factor for all websites back in 2015. Known as Mobilegeddon in the world of SEO, the search engine giant made it clear to all of us that being mobile friendly was now very important for future rakings in the search results (SERPs).

Since then, Google have increased the importance of mobile-friendliness with an “update to mobile search results that increases the effect of the ranking signal to help our users find even more pages that are relevant and mobile-friendly.”

While this is obviously important for business to consumer marketing, it begs the question of value for B2B businesses. The simple answer is, you should be mobile-friendly to all potential clients and/or customers.

Mobile Search Exceeds Desktop Search

So, beyond the importance Google places on this characteristic, why should you care?

Again, the answer is simple because, as of October 2016, mobile traffic officially surpassed desktop traffic on the internet. (AugustAsh.com)

While this may not be the case for you, or for others you know, that is irrelevant to the need to ensure your business website is mobile friendly.

According to the business data website Statista.com, mobile commerce and shopping have grown by almost staggering numbers, just three of which are compelling for your online marketing strategy:

82% of online users in the United States used a mobile device for online shopping
35% of online users in the United States are mobile-only online shoppers
57% of online shoppers say they will not recommend a business that offers a poor mobile experience

For B2C businesses, being mobile-friendly can be even more important, because:

88% of US consumers research products online to buy in-store
63% of shoppers perform online product research and price comparisons while in store

While many of you may think the need to be available through mobile devices applies exclusively to retailers, this is definitely not the case.

Just think about your own experience with using your smartphone or tablet to research a business online. Sure, much of that time is spent “shopping” for consumer goods but you’ve also spent time checking out the websites of competitors, suppliers, your own social media, and to engage with visitors to your website.

If you’re using your own mobile devices more than ever before, so are your clients and prospects.

There is a very easy way to find out if your website is mobile friendly, just click here: Mobile-Friendly Test.

What do you think of this online marketing tip? Is your business website mobile friendly? Share your experiences and comments below.

Looking for more online marketing tips, help with your online marketing strategy, or with making your website mobile friendly? Get in touch with the YOMT Team today.

Website Content Tip: Value of an FAQ Page

October 24, 2019 by Jama Leave a Comment

Today’s website content tip: No, an FAQ page is not necessary – unless you want your website to appeal to the search engines – and prospective clients!

There are a number of “must-have” items that the experts suggest for any website: Home page, About page, Services page, Contact page, etc. You might also see many website developers suggesting you add video to your site, as well as a blog page. One of the “may haves” among developers is an FAQ page, yet many website owners question the need for this feature, figuring they can answers questions in their video or blog.

On the one hand, it makes sense that you don’t want your website to “look like everyone else” in your niche (or even outside it). However, the reason so many websites are structured similarly, and offer similar types of content, is because that is what works best.

A good website design and development team has the experience you need to help you build a website that meets your needs and business goals, is attractive to the search engines, and appeals to your target audience. Adding an FAQ page does many of these things for you in a single location!

Improve Website Organic Search

Turns out, Google loves FAQ pages because they provide relevant content to help them, and the other search engines (wait, there are other search engines?), understand your business.

Remember, search engines exist to help searchers find information, which means websites that offer high-value content will be listed higher in the search results. In other words, you need to offer a lot of good content to get found and ranked well by Google. An FAQ page is a great tool for doing just that in an easy to find location, on a single page.

Improve Website User Navigation

It really can’t be said often enough that the internet is a very impersonal place; a difficult environment in which to do business because it is absolutely indifferent to your needs or potential for success.

With that in mind, it is very important that the information your provide has real value to your visitors, while helping to build your reputation as an expert in your niche. If you’re unable to do this, your chances of finding paying clients through your website will be minimal, at best.

But, if you can prove you know what you’re talking about – and that you have solutions to the pain points of potential clients – you’re more than halfway home!

By providing answers to frequently asked questions in an easy to find location and format, you will show visitors that you:

Understand their needs
Have solutions that work
Build your reputation and increase visitor loyalty

These may be the three most important steps to overcoming the natural skepticism (and frequent cynicism) of those who shop for products and services online.

After all, nearly everyone with a website claims expertise in some area which makes it incredibly difficult for potential clients to evaluate the value of the offers they come across.

An FAQ page reinforces to those people that you know what you’re talking about and that you have the training and experience to help them. What more could you asked from a single page on your website?

If you’re feeling overwhelmed with the task of developing quality website content, or trying to design, launch, and maintain your new website, get in touch with the YOMT Team today.

Website Launch List – A Checklist for Online Marketing Success

October 10, 2019 by Jama Leave a Comment

For someone who is new to online marketing (and more than a few veterans, as well), launching a new website can be a daunting task. Beyond the excitement of putting yourself and your business out there for others to see (and critique?) comes the apprehension that you may have forgotten something important. Fear not fellow intrepid website owners for we are here to offer a website launch list to ensure you get it right!

Of course, professional help from an online marketing team can be invaluable to a launch, from design and development to the actual launch (and do we need to mention who we recommend?). However, if you really want to go your own way, here are a few very important steps you will need to take to ensure a successful launch.

Your Website Launch Checklist

Please remember that the list below outlines the basic elements that you need to have in place to launch your business website.

Page content – A business website should display a minimum of three pages: Home, About, Services/Products. Each should describe in detail your purpose, as well as the benefits of doing business with you. beyond these three critical pages, you should also have a Contact Us page and a Blog.
- Home page – This is the most important page on your website, with 60% to 80% of visitors landing here first and, since first impressions are so important, the copy you create for this page will be critical to your success. This is a great place to share your vision and mission, as well as your purpose.
- About page – What makes you special? What are your qualifications? Do you have specialized training? Why are you so committed to the path you’ve chosen to pursue? How have you helped others and how can you help the reader? Answering all of these questions will go a long way toward generating interest from your target audience.
- Services/Products page – Benefits, benefits, benefits… will be the key to selling your services or products. In other words, while sharing features and details are fine, you must also answer the age-old question of all consumers… “What’s in it for me?”
SEO – Search engine optimization is, and will forever be, a critical element to a successful launch and there are a few very important steps to consider:
- Word count – While Google won’t necessarily ignore a page with little content, they will not consider it very important if you can’t publish at least 300 words. This is true of your pages and blog posts. Basically, if you can’t offer 300 words on a subject, what you have to say must not be very important.
- Meta data – Your page titles, Meta descriptions, and tags should all be tailored to the content you publish. All should be descriptive and compelling to attract both the search engines and your target audience. Titles should be 60-70 characters, while descriptions should not exceed 156 characters (otherwise it will end in an ellipses in the search results).
- Image alt tags – Hidden in the code behind the images you publish, image alt tags are hints of the image content to the search engines. They can typically be added in the same menu you use to edit and/or publish your images.
Terms of Service and Privacy Policy (Courtesy of DreamHost.com)
- A privacy policy is required by law if you’re collecting any kind of personal data. This policy spells out exactly how any information (emails, contact information, and more) will be used.
- Terms of Service (TOS) statements are not legally mandatory in most cases, but they can still be valuable. Your TOS states the ground rules for visitors who want to use your site.
Set Your Site to Back Up Regularly
- If your website crashes or is hacked, or if you install a plugin that causes a problem, having your files backed up regularly and automatically is a lifesaver.
- There are many ways to approach this task, but one surefire way to keep things running smoothly is by using managed hosting for your website. That way, your provider can take care of restoring backups and automatically archiving them for you.
Set up a Comprehensive Site Map
- Sitemaps play a vital role in how search engines read and index your pages. While a sitemap won’t directly improve your rankings, it can help to ensure that your site is indexed properly.
- If you use WordPress, there are plugins available to help you generate and manage sitemaps. Google also has an established process for submitting your sitemap directly.
Add Analytics Tracking to Your Site
- Once your website is up and running, you’ll need a way to measure how well it performs. That’s why it pays to set up an analytics tracking solution before even launching your site.
Connect Your Social Media Accounts
- Promoting your site on social media can be vital to reaching your target audience. Providing icons so your visitors can easily find your social media pages is one of the best ways to do that.
Check for Responsiveness on Mobile Platforms
- Whether you’re writing a blog post or operating a Shopify store, it’s vital that your site looks good and performs well on devices of all sizes. One easy way to check your website’s mobile responsiveness is with Google’s Mobile-Friendly Test tool.

Now that your head is spinning and real panic has set in at the length and complexity of this website launch list, it must be said that these are just the beginning of what needs to be done to ensure a successful launch of your website. (Yeah, the panic just got worse, right?)

The good news is, there is help available. Here at YOMT we do this type of stuff daily and the checklists we use are far more comprehensive – as is the knowledge and experience we can put to work for you.

So, if you’re feeling overwhelmed with trying to design, launch, and maintain your new website, get in touch with the YOMT Team today.

Client Retention Tips – Video Marketing is a Massive Asset

September 26, 2019 by Jama Leave a Comment

In a previous client acquisition tip post, we shared the idea that client retention offers the potential for a much better ROI than focusing on getting new clients. With this in mind, we would like to explain how video marketing can help you re-engage with old clients more effectively than other methods.

Why do we say this?

According to the latest research, it can be up to seven times more expensive to acquire a new client than it is to keep, or re-engage with an existing or past client. As we’ve said before (and will probably say many times again), 80% of your future profits will most likely come from 20% of your existing customers. These are just a couple of the reasons that creating customer loyalty is critical to the ongoing growth of your business.

Considering those stats, doesn’t it makes sense for you to make the effort to keep the loyalty fires stoked? And, by incorporating videos into your messaging, it’s not as hard as you might think.

Re-engage with Past Clients Using the Power of Video Marketing

When you think of past clients or old prospects as business assets that have become dormant, their potential value becomes clear. The reason you should think of them as assets is because they’ve already proven their value:

They know who you are and they already like you.
They understand what you have to offer and they know you provide value.
They have paid you before – which increases the likelihood they will pay you again!

If these aren’t enough reasons to re-engage with past clients, here are a few more:

More than 90% of marketers are using video content in their marketing campaigns.
The word “video” in an email subject line increases open rates by 19%.
The word “video” in an email subject line increases click-through rates by 65% and reduces the number of email unsubscribers by 26%.

When considered separately, these are very significant reasons for using video marketing to re-engage past clients. When you combine them, the idea that you should begin to use video messaging as part of your re-engagement strategy becomes truly compelling.

Nurturing repeat business is a vital step in the long-term success of any business yet, those of us who do business online often struggle with client retention because of the inherently impersonal nature of the internet. A “how you doing”, “what’s new”, “here’s the latest” video campaign that is designed to nurture and re-engage past clients may be the perfect tool for doing so – keeping your business growing and thriving long into the future.

Looking for more client retention tips, help with your online marketing strategy, or email marketing ideas? Get in touch with the YOMT Team today.

How to Use Bad Ideas to Build Your Online Reputation

September 12, 2019 by Jama Leave a Comment

As participation in internet marketing continues to grow, and as more people declare themselves “experts” to their audience, bad ideas, misconceptions, and just plain stinkin’ thinkin’ proliferate. While such ill-conceived thinking can be problematic for consumers, these poorly conceived and misunderstood areas can be a great opportunity for you to build your online reputation – as long as the bad ideas are not yours!

When you realize that the majority of self-proclaimed “experts” online deal in little more than clichés, platitudes, and simplistic solutions, the potential for making a real difference in the lives of your audience will easily double or triple.

In other words, by debunking popular misconceptions, errors in judgement, and poorly explained answers to common questions, you will build your reputation as an expert in your field. And, as your reputation grows, so will your audience, your subscriber list, your list of leads, and your conversions!

Build, and Protect, Your Reputation Online

In many ways, your online reputation is your greatest asset. In fact, it literally represents the unified mental construct everyone who “meets” you online shares about you; a mental image of who you are and what you have to offer.

Of course, the clearer that image is, the stronger their perception of you and the more valuable you become to them.

This makes building, and protecting, your online reputation of paramount importance for both the short- and long-term success of your business.

According to an article at Entrepreneur.com, there are threes areas of focus for creating a positive online presence – and keeping it intact:

Create great content – The paradoxical nature of content creation as it relates to online marketing is that, while you’re creating content with the hope that it will eventually help convert, the best content is rarely created with that in mind. Keep in mind that consumers today are pretty savvy and expect a certain level of effort to be put into any content they consume, especially if it’s designed to turn them into paying customers.

(This makes blogging extremely important to building your reputation, and we explain the value of blogging in an earlier post.)

Social media presence – It’s hard, if not impossible, for your audience to care about your social media accounts if you’re not using them. So, if you want to turn your business into an online authority, you’ll need to be ahead of your competition when it comes to social. That means having a consistent posting schedule, using a variety of different social media platforms and, most importantly, actually engaging with your audience.
Testimonials, reviews, and perceptions – Known as “social proof”, what others think of you will make a huge impression on your audience and potential clients. Digital word of mouth is one of the most persuasive forms of marketing to the modern consumer, and it tends to be a massive aspect of the decision-making process for the average person because people trust other people. And, if an unbiased third party tells someone your business is not to be trusted, then you’d better believe people are going to have some reservations. Then again, a few positive reviews can lead to increased engagement (at worst) and inspire more conversions (at best).

Ultimately, the key is understanding how to be successful in leveraging the tools and techniques of reputation management to effectively build your online reputation, enabling you to meet your goals.

Looking for more client retention strategies, online marketing tips, and ideas? Get in touch with the YOMT Team today.

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