Avoid this Entrepreneurial Mistake: Running Full Speed Ahead
A few weeks ago I was talking to my business coach and we got on the subject of horseback riding — when and how I got interested in it. I’ve always loved horses, but did not get my first horse until 13 years ago, and that was Gypsy who is retired now, but I still […]
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3 Tips for Pricing Your Product or Service
The goal of your business is to make a profit, and pricing your product or service right is a key factor in whether you make money and enjoy time freedom or lose money in spite of working long hours. Finding the ‘optimum price’ is a balancing act. Ask your customers to pay too much and, […]
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Make Your Business Stand Out From The Competition
For a business to grow, it takes more than just being noticed; you need to stand out from your competition. All businesses have competitors – those companies which are providing products similar to what you provide. But what makes a prospect choose one company over another when there is little difference between each company’s offering? […]
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What is “Organic SEO”?
Today’s blog post is brought to you by our Search Engine Optimization expert, Richard Contreras. Organic SEO is a strategy of using targeted phrases to direct the search engines toward your content. The techniques for doing this vary, from “on-page” to “off-page” SEO. On-page SEO involves using assorted keyword phrases within the content you […]
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Video Marketing Is Now A “Must Have” In Your Marketing Plan
Today’s blog post is brought to you by our Video Marketing Specialist, Andrea Kalli. The popularity and effectiveness of video marketing continues to experience exponential growth. While the concept of video advertising is not new, its integration into website and mobile content has rapidly become a powerful marketing strategy. Every business — from small to […]
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What Is Online Marketing?
Online marketing – or internet marketing – is your advertising and marketing efforts that are happening online (of course) through your website, social media, email marketing and mobile devices. You’re doing it to get prospects who ultimately become customers and clients. Depending on your target audience, your online marketing might be done in conjunction with […]
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Focus Can Get You Snake-Bitten
Last week I was taking advantage of a beautiful day in Georgia and decided to go for a walk through our trails. Our trails go through open areas and through the woods. Georgia has snakes, including poisonous ones. As I was walking, I was scanning the ground in front of me and beside me for […]
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When it makes sense to stop doing what you’ve always done
Albert Einstein said: Insanity is doing the same thing over and over and expecting different results. My dad was an entrepreneur… He owned a Snapper lawn mower sales and service business. The shop was located behind the house and as such, our yard was always mowed! I was responsible for mowing most of the time. […]
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Letting Your Creative Have A Chance
I’ve never thought of myself as a creative person. When I think of creative, I think of graphic design, drawing, writing and painting. I think of imagination. In reality, I am a creative person in my own way. I write blog posts. I have a way of seeing marketing strategies for clients. I come up […]
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