A couple of weeks ago, I did something I’ve never done before. I went horseback riding through an obstacle course. It was a 3-mile course and 23 obstacles were set up. My friends and I thought, “No problem. We’ll be able to breeze through this and maybe do it a second or third time.” Three […]

I was talking to a business owner who has built a very successful business completely by referral. One person has referred half a million dollars’ worth of business to her! But she recently had someone tell her that building a business by referral is dead – that she needed to be doing online marketing, social […]

A few weeks ago I was talking to my business coach and we got on the subject of horseback riding — when and how I got interested in it. I’ve always loved horses, but did not get my first horse until 13 years ago, and that was Gypsy who is retired now, but I still […]

The goal of your business is to make a profit, and pricing your product or service right is a key factor in whether you make money and enjoy time freedom or lose money in spite of working long hours. Finding the ‘optimum price’ is a balancing act.  Ask your customers to pay too much and, […]

For a business to grow, it takes more than just being noticed; you need to stand out from your competition.  All businesses have competitors – those companies which are providing products similar to what you provide.  But what makes a prospect choose one company over another when there is little difference between each company’s offering? […]