Moving Your Business Online – Using Surveys to Develop Products and Marketing
Moving your business online should be easy in the 21st Century, yet… What do people really need that can’t already be found online, that you have to offer?
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Post-Pandemic Marketing – Time to Revise Your Ideal Client Profile
What does the “new normal” (Yuck!) mean for entrepreneurs and small business owners who are trying to develop a post-pandemic marketing strategy?
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Small Businesses After the Pandemic – Time to Quit or Work Harder (and Smarter)
Opt-in gifts are a great way to grow a subscriber list and engage prospects you KNOW are interested. Next, nurture them with an email follow-up campaign.
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Opt-in Email Follow-up Campaign – Nurture Your Subscriber List
Opt-in gifts are a great way to grow a subscriber list and engage prospects you KNOW are interested. Next, nurture them with an email follow-up campaign.
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How Many Opt-in Gifts Do You Need to Grow Your List? (Well, how many subscribers do you want?)
While it’s not true that you’ll need 100 opt-ins to get 100 subscribers, you will need more than one giveaway to grow your list of subscribers.
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Online Marketing is About Knowing What’s Possible, And Doing It
For us, the real key to a successful online marketing strategy for your business is simple: knowing what’s possible, doing that, and doing only that.
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Benefits Based Copy – You Like Features, Your Prospects Like Benefits, Who’s Right?
Should you stress features, or is it better to focus on outcomes; that is, positive gains to your prospect’s life or business with benefits based copy?
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Is Your Sales Copy Too “Salesy”? (Knock That Off!)
How long is the list of things you don’t like to see online? Condescending blog posts are the worst, right? But, bad sales copy may be one of the worst.
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Doing Business With a Purpose In a Post-Pandemic World
Being able to prosper in the aftermath of a worldwide health crisis requires that you understand and express that you are doing business with a purpose.
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