Goal Setting for Success – How to Set Reachable Business Goals
Goal setting for success requires that all targets must be realistic, specific, and reachable or they are a waste of time and energy for you and your team
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Email Marketing – What is a Nurture Email Campaign?
In a previous post, we suggested you should survey your audience every quarter. The obvious question that follows is: how do you use this valuable information in your email marketing campaign?
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Online Marketing Tip: The Value of Blogging (Why, Why, Why Do I Have to Blog?)
Despite the many funnels available for implementing a successful online marketing campaign, the value of blogging has never been greater.
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Client Attraction Tips – Do You Know Who Your Ideal Client Is? (Or Should Be?)
Regardless of past success, client attraction is an important element of your business, leading to increased referrals and long-term growth and a steady revenue stream.
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Online Marketing Tip – Get to Know Your Audience Needs
Many of the “experts” neglect to mention when they share an online marketing tip is that your list can also be an incredibly valuable resource for developing valuable marketing information.
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The Not-So-Dummies’ Guide to Video Marketing
Hammers were invented to pound nails; screwdrivers to drive screws; and wrenches to tighten bolts and nuts. If you open your tool box, or that overflowing junk drawer we all have in our kitchens, only to discover nothing but a hammer when you need to drive screws and tighten bolts, you’re in big trouble. And […]
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What is Email Marketing?
The options and resources available to marketers today are many and powerful, including video marketing, social media, blogging, search engine optimization, pay-per-click, referral marketing, and mobile marketing and analytics. But one marketing tactic continues to perform year after year as one of the best options out there: email marketing. It’s a solid, proven strategy that […]
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What You Need to Know About Digital Marketing
There’s a lot of talk about digital marketing right now, and you’ve probably used the term yourself, but what is it, exactly, and how can it help you grow your business? It’s helpful first to distinguish between traditional marketing and digital marketing. Traditional Marketing vs. Digital Marketing At their core, they’re both marketing: the act […]
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How to Measure Offline Marketing
As a small business owner, you likely allocate a large portion of your marketing budget to online methods such as Facebook, blogging, Google ads, email marketing and YouTube. And with the ability to track engagement, consumption, shares and sales, it’s easy to get an accurate picture of how effective your digital marketing efforts are. But […]
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