Social Isolation is a Universal Symptom of Pandemic Social Distancing
While thinking about the “lock down” and “stay-at-home orders” recently put in place, it occurs to us that social distancing has led to social isolation.
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The L. E. A. D. Approach to Client Acquisition in the Face of Pandemic
In today’s post we dig deeper into our L. E. A. D. approach to client acquisition as a way to grow your client base in the face of this pandemic.
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Why Social Media Marketing is a Waste of Time (And when it’s NOT!)
Now that we’ve shot down the generally accepted idea that you’ll never be successful without social media marketing, let’s take a look at when it works.
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Grow Your Client Base – The L. E. A. D. Approach to Client Acquisition
In today’s post we expand on the concept of holistic lead generation as part of developing our L. E. A. D. approach as a way to grow your client base.
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Take the L. E. A. D. – With Holistic Lead Generation
You can attract potential clients or customers through holistic lead generation, which is a simple matter of being able to: Listen, Educate, Adapt, Develop.
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Your Email Marketing Strategy: Why to, When to, How to…
An email marketing strategy begins with list building; i.e., getting more subscribers to your email list. Of course, doing this is not as easy as it sounds.An email marketing strategy begins with list building; i.e., getting more subscribers to your email list. Of course, doing this is not as easy as it sounds.
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No, Email Marketing is Not Dead (Though you may be trying to kill it!)
It’s a simple fact of human nature, and of harried subscribers in particular, that not all on your list will respond to the same email marketing message.
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New Year’s Resolution – Don’t Waste Your Time or Energy on One!
Wait, wut? Don’t waste time of energy on a New Year’s resolution? But… But… But, every coach on the planet says I have to or my business will fail!
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Goal Setting (Or, How to Set Up Your Business for Success)
Perhaps the most misleading client acquisition tip you can receive from the myriad and many self-proclaimed online marketing experts who proliferate the internet today is: focus on new clients to grow your business.
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