How to Measure Offline Marketing
As a small business owner, you likely allocate a large portion of your marketing budget to online methods such as Facebook, blogging, Google ads, email marketing and YouTube. And with the ability to track engagement, consumption, shares and sales, it’s easy to get an accurate picture of how effective your digital marketing efforts are. But […]
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Digital Marketing Trends for 2019
If you own a business, you cannot ignore digital marketing. Whether your company is strictly brick and mortar, completely online or a combination of both, digital marketing is likely the most effective means of connecting with your prospects, building an audience and creating revenue and referrals. But to stay competitive, you’ll need to be aware […]
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Are You Asking for Customer Feedback?
After you’ve created your product or service and have made sales, how do you know if your clients are satisfied with their experiences with your business? The only way your business can grow is by creating happy customers, and the only way to know if they are happy is to ask them. When you ask […]
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Writing Tips for Effective Content Marketing
Writing great copy is essential for any successful business. Even with the current emphasis on video and podcasting, the written word is still one of the most powerful ways to attract and engage your ideal prospects. And now, more than ever, marketing copy has to be compelling and carefully crafted, because we’re all experiencing ‘information […]
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A Picture is Worth a Thousand Words
Whether you’re writing a blog post, creating a social media post or putting together an email series, you need images. Why? Because we’re naturally drawn to visual content. Here are some interesting stats: 90% of the information sent to the human brain is visual, and we process images 60,000 times faster than we process text.1 […]
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Energize Your Business with These Tips
If you are like a lot of people, you may feel a renewed sense of energy and motivation during the end of summer/back-to-school season. It’s still hot outside, but fall is coming. It’s a great time to assess where you are with your business goals for the year, tweak any processes that aren’t working, and […]
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5 Ways to Improve Email Deliverability
As a small business owner, you put a lot of effort into creating the emails you send to your subscribers each week. Writing emails is no small task, as each part of the email plays a critical role in whether your reader stays engaged. From the subject line to the closing call to action, a […]
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What is GDPR?
If you’re even a little connected online, you’ve probably heard about GDPR or at least seen its effects in the form of increased emails in your inbox. These emails likely informed you that the sending organization is updating their privacy policies and/or asking you to indicate whether or not you would like to continue receiving […]
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Why You Must Take Time Off
Taking time away from work to relax is hard for most people, but especially for entrepreneurs. We tend to think if we can be working at any given moment, we should be working. And so we do. We keep working – late into the night, on the weekends, during lunch — and “time off” ends up being the equivalent […]
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