Online Marketing is About Knowing What’s Possible, And Doing It
For us, the real key to a successful online marketing strategy for your business is simple: knowing what’s possible, doing that, and doing only that.
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Benefits Based Copy – You Like Features, Your Prospects Like Benefits, Who’s Right?
Should you stress features, or is it better to focus on outcomes; that is, positive gains to your prospect’s life or business with benefits based copy?
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Is Your Sales Copy Too “Salesy”? (Knock That Off!)
How long is the list of things you don’t like to see online? Condescending blog posts are the worst, right? But, bad sales copy may be one of the worst.
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Doing Business With a Purpose In a Post-Pandemic World
Being able to prosper in the aftermath of a worldwide health crisis requires that you understand and express that you are doing business with a purpose.
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What Does Success Look Like… To You?
The most popular question among consultants, mentors, and coaches is usually: What does success look like? Did you notice the part that’s missing: To you?
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The Covid Pandemic Crisis Will End – Keep Your Business Alive Until Then
Your own good judgement, based on the best information available, is your best tool for coming through the covid pandemic crisis with your business intact.
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Personal Impressions of the Pandemic Lockdowns on a Virtual Support Team
Some of our recent posts about the coronavirus pandemic have been a bit abstract and so, we are offering our impressions of the pandemic lockdowns.
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A Novel Solution for Pandemic Stress
Pandemic stress adds to what’s known as Lifetime Accumulated Stress Load; the total accumulation of stress that’s not effectively processed out of your body.
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Social Isolation is a Universal Symptom of Pandemic Social Distancing
While thinking about the “lock down” and “stay-at-home orders” recently put in place, it occurs to us that social distancing has led to social isolation.
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