How to Get People to Buy Once They’re Ready
As we said in a recent post, once you get the answer to the “Why do people buy?” question, you still have to ask yourself, “How do I get people to buy once they’re ready?” To get that done, you must help your target audience learn about the products or services you have to offer […]
Read More
Effective Copywriting will Boost the “Know-Like-Trust Factor” for Your Business
Does the thought of writing copy for your business intimidate you? Do you lose sleep at night wondering how you can write in your own voice and still entice prospects into becoming clients? Have you finally decided effective copywriting is just not part of your skillset? You’re not alone! There are innumerable entrepreneurs and business […]
Read More
The 5 Most Common Online Marketing Questions – With Our Answers!
Along with some help from one or two online resources, and based on our own experiences supporting entrepreneurs like you, we’d like to offer a short-list of the most common online marketing questions. Let’s not waste any time and get right to it, shall we? “How hard is it to build my own website?” Well… […]
Read More
Why People Buy One Thing Over Another
Have you ever taken the time to think about why people buy one thing over another? Whether a product or a service, what is it that flips the switch for them; the thing that makes them say “Yes” to one and “No” to the other? It’s a pretty important question for anyone in sales and/or […]
Read More
The Online Marketing Process – Don’t Let Intimidation or Frustration Stop You or Slow You Down
Online marketing is about nothing but process and has always involved engaging with prospects in an effort to nurture them into buying.
Read More
Your Strategic Marketing Foundation Bears Quite a Load
Everyone says you need a strategic marketing plan, right? Then you find out you need a marketing foundation to build it on. And the foundation has parts?
Read More
Curiosity and Agility – The Keys to Post-Crisis Business Survival
We’ve discovered a fact-based foundation you can use to move your business forward successfully in these unprecedented times: using curiosity and agility.
Read More
Brand Building: How You Can Get It Done
Let’s assume you already know how tough brand building can and are frustrated by the time, effort, and expense and go straight to how you can get it done.
Read More
SWOT Business Analysis: Know Your Strengths, Weaknesses, Opportunities, and Threats
Though you may not do a SWOT business analysis consciously, we all intuitively assess our strengths, weaknesses, opportunities, and threats daily.
Read More