How to Write a Blog Post – What to Include (and What to Leave Out)
We recently shared some thoughts here on how to develop content for your blog in just 5-10 minutes. To reiterate, the process we described WORKS! And, even if you think it looks so easy it can’t possibly work – what the heck? You can spare a few minutes to give it a try. Once you […]
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Without Purpose in Business – Your Mission and Vision Will Go Unrealized
The YOMT Team comes with more than a century of collective experience supporting small businesses among the members of our team (both virtually and in the “real” world). Because of this, a few things have become second nature. We’re not alone in this and we don’t mean to find fault but (there had to be […]
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Content Marketing Tip – How to Create a Content Plan in 5 Minutes
Are you a list-maker; in your head, on paper, or digitally? Then this post is definitely for you. On the other hand, for those of you who dislike listing to-do stuff and feeling like lists are somehow limiting, it’s time for us to set you free with this content marketing tip! We hope that, by […]
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Generating and Screening Leads on Social Media – Is it worth it?
Is social media a valuable tool for generating and screening leads? If you’ve read anything about online marketing over the past year (or 10, 15, 20 years), you may wonder how we could even ask such a question. The idea that we could express doubt about such a fundamental marketing principle must have you shaking […]
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Can Blogging a Blog Lead to a Big Bump In Business?
What the bloggity blog is going on with blogging a blog these days? Does blogging even matter anymore? Well, according to the SEO and marketing mavens at HubSpot – if you want a bump in business – heck yeah, it does! Let’s begin with a couple of ideas we shared in previous posts: first, that […]
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When Being an Expert Can Be Dangerous to Your Messaging
While it’s not particularly flattering to admit, we all tend to seek approval from others. Being an expert in a particular niche, that sort of confirmation will most commonly come from others in your field. Ok, so? So, it should come as no surprise that those with similar interests find comfort and support by associating […]
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Types of Copywriting You Can Outsource and Save Mental Energy
After publishing our most recent post on Messaging and Content Marketing, it occurred to us that we may be taking something for granted about our audience. (Yep, we did it, even though we caution against that very thing right here, in this post.) How did we do that? Well, we took it for granted that […]
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Your Marketing Message – How to Get Your Content “Write”
When it comes to your marketing message, getting it right is as important as any other area of your business. Maybe the MOST important. (Certainly, getting it wrong will have lasting consequences.) Since we’ve addressed the issue of messaging before, we thought it might be a good idea to also look at the how of […]
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How to Get People to Buy Once They’re Ready
As we said in a recent post, once you get the answer to the “Why do people buy?” question, you still have to ask yourself, “How do I get people to buy once they’re ready?” To get that done, you must help your target audience learn about the products or services you have to offer […]
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