When Being an Expert Can Be Dangerous to Your Messaging
While it’s not particularly flattering to admit, we all tend to seek approval from others. Being an expert in a particular niche, that sort of confirmation will most commonly come from others in your field. Ok, so? So, it should come as no surprise that those with similar interests find comfort and support by associating […]
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Types of Copywriting You Can Outsource and Save Mental Energy
After publishing our most recent post on Messaging and Content Marketing, it occurred to us that we may be taking something for granted about our audience. (Yep, we did it, even though we caution against that very thing right here, in this post.) How did we do that? Well, we took it for granted that […]
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Your Marketing Message – How to Get Your Content “Write”
When it comes to your marketing message, getting it right is as important as any other area of your business. Maybe the MOST important. (Certainly, getting it wrong will have lasting consequences.) Since we’ve addressed the issue of messaging before, we thought it might be a good idea to also look at the how of […]
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How to Get People to Buy Once They’re Ready
As we said in a recent post, once you get the answer to the “Why do people buy?” question, you still have to ask yourself, “How do I get people to buy once they’re ready?” To get that done, you must help your target audience learn about the products or services you have to offer […]
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Effective Copywriting will Boost the “Know-Like-Trust Factor” for Your Business
Does the thought of writing copy for your business intimidate you? Do you lose sleep at night wondering how you can write in your own voice and still entice prospects into becoming clients? Have you finally decided effective copywriting is just not part of your skillset? You’re not alone! There are innumerable entrepreneurs and business […]
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The 5 Most Common Online Marketing Questions – With Our Answers!
Along with some help from one or two online resources, and based on our own experiences supporting entrepreneurs like you, we’d like to offer a short-list of the most common online marketing questions. Let’s not waste any time and get right to it, shall we? “How hard is it to build my own website?” Well… […]
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Why People Buy One Thing Over Another
Have you ever taken the time to think about why people buy one thing over another? Whether a product or a service, what is it that flips the switch for them; the thing that makes them say “Yes” to one and “No” to the other? It’s a pretty important question for anyone in sales and/or […]
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The Online Marketing Process – Don’t Let Intimidation or Frustration Stop You or Slow You Down
Online marketing is about nothing but process and has always involved engaging with prospects in an effort to nurture them into buying.
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Your Strategic Marketing Foundation Bears Quite a Load
Everyone says you need a strategic marketing plan, right? Then you find out you need a marketing foundation to build it on. And the foundation has parts?
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