5 Ways to Improve Email Deliverability
As a small business owner, you put a lot of effort into creating the emails you send to your subscribers each week. Writing emails is no small task, as each part of the email plays a critical role in whether your reader stays engaged. From the subject line to the closing call to action, a […]
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What is GDPR?
If you’re even a little connected online, you’ve probably heard about GDPR or at least seen its effects in the form of increased emails in your inbox. These emails likely informed you that the sending organization is updating their privacy policies and/or asking you to indicate whether or not you would like to continue receiving […]
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Why You Must Take Time Off
Taking time away from work to relax is hard for most people, but especially for entrepreneurs. We tend to think if we can be working at any given moment, we should be working. And so we do. We keep working – late into the night, on the weekends, during lunch — and “time off” ends up being the equivalent […]
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Moving Outside Your Comfort Zone
A couple of weeks ago, I did something I’ve never done before. I went horseback riding through an obstacle course. It was a 3-mile course and 23 obstacles were set up. My friends and I thought, “No problem. We’ll be able to breeze through this and maybe do it a second or third time.” Three […]
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4 Tips to Boost Your Business with Referrals
I was talking to a business owner who has built a very successful business completely by referral. One person has referred half a million dollars’ worth of business to her! But she recently had someone tell her that building a business by referral is dead – that she needed to be doing online marketing, social […]
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The Secret to Handling Idea Overwhelm
Last week was a week of firsts and adventure. First, we got an Instant Pot. I say we, but my husband does all the cooking so I should say he. However, if you know anything about Instant Pot, you know it can be overwhelming. I was in charge of figuring it out (how to use […]
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Avoid this Entrepreneurial Mistake: Running Full Speed Ahead
A few weeks ago I was talking to my business coach and we got on the subject of horseback riding — when and how I got interested in it. I’ve always loved horses, but did not get my first horse until 13 years ago, and that was Gypsy who is retired now, but I still […]
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3 Tips for Pricing Your Product or Service
The goal of your business is to make a profit, and pricing your product or service right is a key factor in whether you make money and enjoy time freedom or lose money in spite of working long hours. Finding the ‘optimum price’ is a balancing act. Ask your customers to pay too much and, […]
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Make Your Business Stand Out From The Competition
For a business to grow, it takes more than just being noticed; you need to stand out from your competition. All businesses have competitors – those companies which are providing products similar to what you provide. But what makes a prospect choose one company over another when there is little difference between each company’s offering? […]
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