I was recently talking with a client.  She was in the process of cleaning out her email.  She had created a new address to receive ezines and was working on updating this information on the newsletters she was already subscribed to.  But what she found was very disappointing.  The majority of the people she subscribes to only gave her the option to opt-out.  At first, she started emailing those people, and then she decided it was ridiculous that she couldn’t just update her email address online.  So she just started unsubscribing if she wasn’t given a choice!

By default, Infusionsoft inserts only the opt-out link into your emails, but you can give your subscribers the option!  Watch this video to find out how.