Have your prospective clients been homebound in 2020? Has the mindset of being a “shut-in” expanded to the point they hesitate to hire you (or anyone else) to help them through – and out of – these tough times? Have you put together a program that will help them but can’t figure out how to market yourself to them? What you need is a solid foundation for marketing your products or services and we have the answer: our Foundations Strategy Package.
Thank goodness 2020 is coming to a close, making most of us hopeful that the craziness that has defined the year will also be fading away. Yet, even if that does happen, a lasting sense of angst and fear could very well make many people timid and gun shy about investing in personal services or self-help products. After all, we’ve spent the past nine months or so being told that trying to live a “normal” life could be risky, if not deadly, to ourselves and to others.
Having been forced into such an environment by strangers with the power to punish non-compliance, it’s to be expected that a significant number of people will dread reaching out for help. Especially for help from other strangers.
Overcoming that fear, and overcoming the perception that you’re a stranger, will require increased brand awareness and knowledge of your vision, mission, and values if you hope to acquire new clients, and earn their trust.
This is where we can support you because we possess the experience and training to enable you to create trust and loyalty among those who do not yet know you, or the good you can do for them.
Why You Need a Strategic Marketing Plan
Nothing that lasts can be built without a solid foundation. Whether your house, your office, or your business, you need a professionally constructed foundation and framework that is strong enough to support your needs – and your dreams of success.
After what we’ve endured in 2020, it’s understandable that you may feel uncertain about the direction of your business in the New Year. It’s human nature. And yet, you can’t afford to simply sit back and hope things will improve. No, what you need is to take action, bold action, that can lead to growth and increased success in the face of that uncertainty.
First, you must accept that, despite an understandable sense of doubt and hesitation about moving forward, planning for 2021 is not pointless. In fact, creating a solid plan for next year is more important than ever. And doing that requires a well-constructed foundation; a solid base for setting and realizing goals you may have believed were beyond your ability to achieve.
As explained in an article at BGC.com, titled Bold Plans Do Not Come from Old Planning Processes, the role of a leader is critical in times of stress and instability (whether perceived or real).
“The data shows that leadership positions are more fragile and volatile in the aftermath of a crisis. If history is any guide, the companies prepared to make smart, decisive, and rapid moves in this environment will be disproportionately rewarded.”
That is the very definition of bold action in response to crises of any kind, and making those “smart, decisive, and rapid moves” to grow and protect your business requires planning of a strategic approach to marketing.
Building a Foundation for Strategic Marketing
To help you through these uncertain times, and at the request of others who feel the same, we have put together a program that helps you to: Remove the guesswork. Set clear expectations. Gain peace of mind.
Our Foundations Strategy Package enables you to set the stage for success in the face of uncertainty by putting in place the building blocks needed to support your bold approach to marketing your business in 2021.
This strategic marketing support package is for new clients looking to develop and hone:
- Your brand identity
- Your target market to effectively engage and promote your business
- Your unique customer avatar so your marketing speaks directly to them
- An initial marketing strategy for your products, dependent upon your goals
- The best tools that will set you up for success and help you gain momentum
- A suggested launch timeline for an evergreen program
Think of us as your very own marketing consultant; a team of experienced professionals who know how to create and implement a bold and effective strategy at a fraction of the cost. (It’s truly what we love, and live, to do!!!)
The goal of the Foundations Strategy Package is to earn your trust as we work together on this initial package so that we can assist you and continue working together. As a team, we would be ready to jump into launch mode immediately, already set up with these foundations for success.
If you’re ready to get started on your new, bolder marketing strategy right away, click here.
If you still have questions about how we can be your strategic marketing partner for 2021, click here to schedule a complimentary consultation and get your questions answered.