Email marketing is an essential area to automate when it comes to your marketing. You simply can’t do email marketing effectively without some version of an autoresponder program, which automates subscriptions, list organization and message broadcasts. Here are 7 tips for automating your email marketing for the best results possible.
Offer Something Valuable
Gone are the days of “sign up for my newsletter” being effective!
The freebie you offer as an enticement to sign-up, the content that drives traffic to your sign-up page, and the content of your email messages all need to be very high quality. Don’t offer subscribers anything but the best. It’s the value that will keep your subscribers tuned in and lead them to buy. You can automate and let the program run by itself, but make sure you spend time on your content first so that your readers see the benefits.
Test Your Emails
Whenever you set up emails in your email marketing system, be sure to send it to yourself first. Make sure that the body of the email looks the way it’s supposed to. You should also test it on all of the different devices your subscribers will use so that you know it looks alright and functions correctly.
Send Emails Consistently but Not Compulsively
Schedule your emails so that they’re consistent, but not compulsive. In other words, send emails regularly but don’t overdo it. Too many messages feels like spam. Too few and people will forget you. Strike a good balance and pay attention to analytics to see if it’s right.
Personalize Your Emails
Although a software program is sending your emails, it should feel like they’re coming from you. Personalize your emails with the subscriber’s name in the greeting. Try segmenting your list according to demographics or subscriber preferences so that you can offer the content that’s most appropriate to each reader. Infusionsoft is a great way to do list segmentation.
Offer Contact Info
When sending emails from an email marketing system, to comply with CAN-SPAM laws, you must have your company name, mailing address, and phone number on the emails.
But it’s also a good idea to have your contact information (including phone number) in other areas, like your signature area. And tell people how to connect with you on social media, too!
Clean up Regularly
Get into a regular routine of cleaning up your list to remove email addresses that are no longer valid and that are duplicates. If you have too many of these bad addresses, you may get penalized. Some autoresponder programs have automated options for regular clean-ups.
Create customized reports through your automated email marketing program that will give you relevant data to let you know how you’re doing. The only way you know whether your email marketing efforts are effective or not is through objective data. Your autoresponder can deliver it to you.
Automate as much of your email marketing as possible and you’ll have time to do the more important things that only you (and not a computer) can do.
One of the email marketing programs I’ve helped clients with for over 10 years is Infusionsoft. It’s not only for email marketing, but also a CRM, shopping cart, affiliate management, and sales pipeline management.