What is one of the most boring aspects of your business… other than bookkeeping? Many people agree on the answer, yet it’s such an incredibly boring topic that people don’t even think about it until prompted.
The answer is “communication”.
Oh, stop groaning and rolling your eyes… The sad truth is that communication with your clients and prospects is an integral part of keeping your business running and, more importantly, growing. You have to keep in front of your clients to remind them you’re around, still in business, and looking forward to serving them again. You want to prompt them to refer you to others and offer them incentives and rewards for staying loyal to you.
Now, be honest with yourself. Do you communicate with your clients and prospects? Do you send newsletters on a regular basis? Do you send keep-in-touch emails? Do you respond to emails and return calls in a timely manner? Do you send birthday and anniversary cards to your clients? Do you promote new services? Do you send out coupons or sales announcements? Do you maintain a blog?
You’re cringing, I know you are. Right now you’re thinking to yourself, “I don’t have time for all of that!” or “I don’t like to write.” Well, I hate to tell you … but you are sabotaging your own business! If you don’t think that communication is important to “keeping your doors open”… you’re doomed.
If someone were to ask your customers about your communication skills, what do you think their responses might be? “She hardly ever replies to my emails” or “It usually takes him a day or two to call me back.” Or worse, “Well, shoot, I’ve forgotten all about them because they never send me any follow-up or coupons or reminders…and I’ve begun going elsewhere.” Ouch.
The good news is you can delegate the communication as well as the writing that it involves!
The Gulf Coast Office Support team can set up systems so you are seamlessly staying in close contact with all of your clients, past and present, as well as prospects and acquaintances. With a little direction from you, we can respond to daily emails, create and maintain blogs, newsletters, sales fliers, coupons, and a whole host of other communications designed to keep you in the forefront of the minds of the people who will keep you in business and refer you to others.
As the creative writer on the Gulf Coast Office Support team, I will do all the writing for you! Perhaps you’re the type of person who likes to write a first-draft and then you lose interest; I will edit your work and see that it gets accomplished. Maybe you have fantastic ideas rolling around in your head for products to create or articles to write… after all, you are an expert at what you do… I can brainstorm with you and get those ideas out of your head and onto paper where your knowledge can be shared.
So you don’t have an excuse anymore. The jig is up.